Are You Building Your Real Estate brand or Their’s?
I know there are many of you that are about to say “both”! I am assuming you are broker’s and manager’s from franchise real estate companies. I appreciation your defense mechanism to guard that an agent can build both, but let’s be honest. When a franchise wants to really grow and keep it’s name out there, it has to have a collective mentality and all agents must buy into that culture. I get it. There is nothing wrong with that as a realtor or broker. In fact, don’t take this question the wrong way. It’s not that there is a right answer and a wrong answer. It’s really choice.
I actually can see the value in building the collective name of a company. And if everyone buys into the culture of that, and buys into the company #brand, then it can a beautiful thing. But, the alternative has beauty too. There are some advantages of building YOUR brand as a Realtor of real estate team on your won as well. While i see value on both sides, obviously as an independent brokerage (Eagle Realty in North Myrtle Beach) i lean toward the value i see in building your own brand.
Why? Because i see the long term value of growing a successful real estate business being one that can stand alone and not dependent on a “parent” company. I also see value in the ability to find the right fit (company/brokerage) wise to affiliate with without hurting, or, re-starting your business when you make the move. I also lean heavily into the freedom of creating your brand, the creativity and the dependence your clients put on you as their real estate professional, not your company.
While a real estate brokerage and company can be a huge backbone and support system to help you grow your business, it’s still YOUR business. I believe (personally, me Chris Ward, BIC) that your greatest ability to be successful lies in creating a real estate brand individually (or as a team) that has a company that resources and supports your goals for success. That’s the real difference in building your #brand or their’s.
http://www.DiscoverEagleRealty.com – Career
http://www.Facebook.com/ChrisWardBIC – Chris Ward BIC Page
http://www.soundupnow.com – Alexa