If Selling Homes Was The Only Skill Needed…Realtor success would be a whole lot easier.
What if the only thing you needed to have a successful career in real estate was the ability to sell homes. I can see 2 schools of thought on this statement. The first would argue that selling homes is basically what Realtors do. That your success depends on your ability to be a good salesman. That’s the foundation and root of your success as a real estate agent, and if you don’t have it you better team up with someone who does. The second might argue that there is soooo much more to a Realtor than selling homes. That in todays world you need to be able to read scripts, have a huge database and sphere, and have systems and processes and a team in place to make your career a success.
What if its both? And maybe lets land somewhere in the middle as well. Meaning, that sales skills are needed. And systems and processes are a huge help. But aren’t both of those categories a subset of having sound business building skills? Being a business owner includes everything mentioned above and then some. Toss into the mix metrics and analytics, marketing and branding skills, communication and technology proficiency, and everything else that a “company” would need to be successful. You guessed it, you are a business owner. You are running a company within a company for all intensive purposes.
You have heard me say it before and I want to be clear. A Realtor is so much more than a salesman. The worst feeling i have ever had related to the publics perception of my career is when i was at dinner and a gentleman asked what i did for a living and proceeded to compare me to a used car salesman…the bad kind. Not only the connotation of being underhanded and a cheat, but simply a salesman. There is so much more to our craft of being a successful Realtor. We want to show you how to grow in every area that could enhance your business.
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